Start With Why: 15th Anniversary Edition

Explore the foundational principles behind enduring success with Simon Sinek's iconic global bestseller, Start With Why. This 15th Anniversary Special Edition addresses the fundamental question: Why are some people and organizations more innovative, influential, and profitable than others? Discover the transformative idea that drove leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers to inspire greatness.

This edition includes a new foreword and updates throughout, specifically addressing the importance of maintaining one's WHY in a world increasingly dominated by social media.

• Uncover the core principle that drives innovation, influence, and profitability in successful leaders and organizations.
• Learn why understanding the WHY behind an idea, movement, product, or service is crucial for gaining buy-in.
• Features updates relevant to modern challenges, including navigating a social media-obsessed world.
• Celebrates the transformative power of starting with purpose.

• Author: Simon Sinek
• Edition: Special Edition (15th Anniversary)
• Binding: Paperback
• Language: English
• Print Length: 272 pages
• Publication Date: May 15, 2025
• ISBN-13: 978-1405977593
• Dimensions: 12.8 x 2 x 19.8 cm
• Weight: 180 g

As praised by Steven Bartlett, this book offers insights from one of the most incredible thinkers of our time. Dive into this essential reading for understanding true leadership and inspiration.